In the decision process to purchase a new LED display, your audience is a factor that cannot be ignored. After all, the purpose of your display is to address this audience. If they are unable to view its messaging, then the whole process will have been for nothing. To that point, it is vitally to consider viewing distance as an important factor in the selection and placement of any new LED display screen.

Specifically focusing on viewing distance, most situations can benefit from this rule of thumb. The greater the distance between the audience and sign (and this goes for any sign, not just a digital display) the lower the resolution required in order to maintain optimal effectiveness. Intricate designs may be nice, close up, but from a distance of a few hundred feet or more, they become virtually impossible to see.